A Century of Spin

How Public Relations Became the Cutting Edge of Corporate Power
By David Miller and William Dinan

Summary

A Century of Spin is a foundational text for understanding the ideological dimension of the Regime of Accumulation. It meticulously documents the rise of the public relations industry as an intentional tool of elite ideological control—what the LP identifies as ideological contamination and a core mechanism of Toxic Socialization. Rather than merely managing reputations, PR functions to manufacture public compliance, defend corporate and capitalist power, and neutralize resistance. The work reinforces the assertion that most mass consciousness is shaped not by truth, but by manipulation embedded in language, symbols, and spectacle originating in Ideological Institutions operating under elite control.

This book should be read alongside core LP texts on Ideology, Disconnection, and Authentic Spirituality, as it illustrates the pervasive intentionality behind the distortion of human perception and belief systems. It is essential for anyone seeking to deconstruct the false narratives of capitalist modernity and support genuine healing, connection, and decolonization.

Access the Book

Available freely via the authors on Academia.edu:
👉 A Century of Spin (PDF)